THE WINE TRADE
The main role of the wine trade, particularly in Bordeaux, is to regulate the market – in other words, to ensure customer loyalty by regularly offering products at a price and quality that meets their needs. Bordeaux has always been fortunate enough to have a strong and very diversified trade. This explains why Bordeaux wines are well-recognised and enjoyed by consumers around the world.
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WHAT IS A BRAND WINE ?A brand wine is made, bottled, and packaged by a shipper who puts his name on the label as well as his own brand. A brand wine is to a Bordeaux wine firm what château is to a winegrower: the expression of a specific, personal identity.HOW IS A BRAND WINE MADE ?In order to produce... |
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• There are approximately 300 wine shippers in the Bordeaux region, accounting for the sale of some 70% of all Bordeaux wines.• This sector is nevertheless very concentrated since forty firms are responsible for more than 80% of the Bordeaux trade's total turnover.• 2008 turnover: 3 billion euros,... |
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As early as the 11th century, a group of Bordeaux merchants exported their wine to England. Trade developed briskly after the marriage of Eleanor of Aquitaine to Henri Plantagenet, the future King Henry II of England.Increased commerce with northern Europe coincided with the arrival of Dutch merchants... |
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Developments in the fields of winemaking, bottling, storage, marketing and consumption have profoundly changed the wine trade. • The historic heart of the Bordeaux wine trade, the Quai des Chartrons, has gradually been abandoned in favour of other parts of the Bordeaux region with more space, and presenting... |
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The Union des Maisons de Bordeaux brings together a hundred of the region's largest wine and spirit concerns. As mentioned in their bylaws, the purpose of the association is to defend, represent, and promote the professional interests of member firms selling wines, spirits, liqueurs, fruit juices,... |
